30 Sep The Best way to promote a business to drive growth
Want to learn one of the best ways to promote your business so you can supercharge your sales? Then keep reading
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Pick the relevant promotional periods that apply to your brand and business.
If you sell high-end jewelry, think of those milestone gift-giving periods- “Mothers/Father’s day”, “Valentine’s day” and so on. You want a period when your consumer is likely thinking about the type of product you offer. That’s baked -in demand you can take advantage off and promote your business!
You should offer your biggest promotional discounts during this period
and connect that offer to multiple marketing tactics you’re going to be using to get in front of those consumers. Think, ads, emails, text messages –> this is your time to go big or go home!
Finally make sure you’re using relevant messaging to make your brand and business stand out during this period.
So, for a Mother’s Day promotion, don’t just say “Here’s 20% off to celebrate Mother’s Day” 
! Go deeper! Talk about how essential mothers are, and what better time to thank them than NOW, and what better way than with some BLING 
! See an example of great messaging from New York & Co.
Of course, when you are running promotional offers like this – you must have a specific time frame it will run for – short & sweet are usually best.
(you don’t want consumers who would have purchased from you anyway buying with this discount and you want to drive some scarcity because the offer will end)
To get the best performance from these offers then, you need to TELL your audience it’s going to happen well in ADVANCE of the actual promotion period – that way they’re expecting it and are ready to start purchasing once it starts (a few weeks to a few days before works).
“New York & Co example below show email messages sent a week in advance with reminders of the mother’s day promotion that was coming up”.
Syncing your marketing activities with key promotional periods is something we marketers call “FAST MARKETING”!
Essentially you consolidate your marketing spend to these short periods combined with specific promotional offers you have at this time with the goal of making a lot of noise and attention to get noticed by consumers and get new consumers to try your brand by offering attractive discounts. This usually gets SIGNIFICANT amounts of sales on your business during these periods so you can maximize your marketing spend.
Remember to make sure the discount you offer keeps you profitable!
Swarovski & New York & Co are just some amazing Mother’s Day activations I saw this year.
Check out the video below
This is the benefit of having a marketing plan – You identify these important promotional periods and already have a clear plan in place to take full advantage of them each time.
What are the key promotional periods for your business? Are you ready to get the max benefit from them
Drop a 
in the comments to let me know
Hi I’m “Obehi”, An award-winning Marketing Strategist leading multi-million Fortune 500 Global brands. Aurora Ẹ̀yà is my brainchild, created to help business owners get the strategic marketing expertise they need to achieve their goal of building their brands for the long term.
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Excited to help you electrify your brand!
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