You’re an entrepreneur who’s in the process of building your brand
You really see its potential & aspire to have this side hustle become your full-time job.
You know marketing’s important but all the information online is overwhelming & you can’t figure out what to use to get your brand visible to consumers to start getting consistent sales
You keep trying one tactic here and another there - like posting on social media but you don’t want to only rely on that to get in front of your audience,
You can’t tell what works so you know its time to get some help, but you’re skeptical
Learn how to create and implement a Fortune 500-worthy strategic marketing plan that gets you more brand visibility and sales in 12 weeks
You’re a female entrepreneur selling physical products on your brand through a website, priced anywhere between $20 - $150
You've been in business for at least 2 years and are making at least 4 figures in monthly revenue or 5 figures annually
You recognize you need strategic thinking to grow your brand by consistently attracting more customers so you can scale your sales volumes to 5 figures monthly
You're not relying only on organic marketing to get you visibility and you're interested in OR are already using paid advertising to get in front of your audience
You're tired of last minute & reactive marketing and you're ready for a strategic & structured approach to planning your marketing
You’ve been selling products for a while now. And you’ve got a 6-figure dream that supports your desired lifestyle.
Where you can finally leave your 9-5. Spend more time with your family. Explore and enjoy life to the fullest.
But right now, you’re:
Spending hours every day creating social media content
Researching online, taking courses, and reading marketing books
Publishing ads on your own, or working with agencies or strategists to run them for you
Run ads to help you scale
Set up funnels
Post more and engage every day on social media
And those are all well and good, but there’s a very important asterisk:
“You can’t substitute strategic thinking with tactics”
If you want to scale to 6-figures, you need a strong strategic foundation that’ll get you seen more, and a high-converting marketing strategy that’ll help you sell more.
You need to run ads to help you scale
You have to set up your funnels
Prioritize organic marketing on social media - so increase your post frequency, engage everyday and so on.....
"This is valid advice but ULTIMATELY DOESN'T HELP your brand scale to 6 figures, without the right strategic foundations, especially if you sell physical products priced between $20 - $200"
Here's Why
Ads for instance, are crucial to scaling your brand, but are PRACTICALLY USELESS WITHOUT , deeply understanding your consumers so you have the right messaging to convert them. PLUS, without the clear identity that comes from your brand fundamentals you won’t have a way for your ads to stand out and always be recognized as your brand's which you need to get conversions
Let's shift gears to funnels. The funny thing about them is that to work, you have to GET CONSUMERS INTO THEM in the 1st place! Then, get them to move through until they finally purchase. To do that, your messaging, how relevant your brand is and how memorable it is are all critical factors , all of which is informed by a deep understanding of your consumers and having the right brand fundamentals in place. Without that, funnels, sorry to say, also ultimately won’t work!
Finally, let’s talk about organically posting on social media. Social media is phenomenal & critical to your business success BUT, you can’t use organic posting to scale to 6 figures if your products are priced under $200! Unless you have 10s of thousands of followers and a really strong conversion rate, the math just won’t get you there
"Ultimately, the fact is, you CAN'T SUBSTITUTE TACTICS FOR STRATEGIC THINKING if you’re serious about scaling your brand to that next level. You need to focus on establishing your brand’s foundations so you can create a visibility and high-converting marketing strategy to sell your products"
That’s why my framework is so unique. I literally show you how to use the approach Million dollar brands use to be so successful!
I’m Obehi (pronounced “Oh-beh-hee”), and entrepreneurship runs through my veins.
I grew up watching my family struggle to grow their businesses; and when I became a brand manager for notable brands like Lysol and Clearasil, I became the go-to for growing businesses.
As I transitioned into the online space, I saw a lot of entrepreneurs struggle with the same uncertainty of how to grow their brands and sell their products.
Before my clients came to me, they wasted money, time, and energy on marketing tactics that didn’t provide the results they were looking for.
They were confused and discouraged because even though their businesses had amazing potential, they weren’t reaching their growth goals.
They had the 6-figure dream. And my dream was helping female entrepreneurs reach the same success I achieved for Fortune 500 companies.
And I’m doing just that with the FMI program.
As I made my way to the online space, again I saw so many entrepreneurs struggle with the same uncertainty of how to grow their brands and sell their products. My clients faced the same challenges, so many of them wasting precious resources -money, time, energy – on marketing tactics that didn’t give results
Many of them were confused & discouraged because they weren’t reaching their growth goals holding back the potential of the amazing brands they’d created!
Their desire to scale and grow is NO DIFFERENT than that of the multimillion dollar brands I represent today
After 10+ years and counting…. of managing & growing Million dollar brands in Corporate America, I know the blueprint for successful brands – its not guesswork, there’s a science to it!
“It’s always been a dream of mine to help female entrepreneurs enjoy that same level of success by giving them access to my expertise, and I’m so thrilled to finally be able to do that “
Transform your stuck-in-place brand and scale to 6-figures
A 12-week intensive coaching program for product-based entrepreneurs
Whether you’ve been in business for at least 2 years, 5 years, or more, I’ll show you my 4-part framework that can get your products noticed more and consistently attract more paying customers, so you can hit the 6-figure mark.
This isn’t another lackluster program that’ll waste your time, money and energy without giving results. I use my 10+ years of experience to give you the blueprint that many million-dollar brands have used to grow their sales revenue, and has gotten my clients results like this:
Say goodbye to marketing guesswork and confusion.
Say hello to more time, money, and freedom.
Part 1: Your Consumers
Together, we’ll dive deep into your customers to discover:
● Who they are
● What they’re going through
● What they want and need
● What they think of your competitors
● How they make a purchase decision
● And much more!
Thoroughly understanding your customers will be the foundation for what your brand offers and where you show up.
So you’ll never have to guess what to say to them or show them.
To set your brand up for long-term growth and success, we’ll build the critical components of your brand.
Like why your brand exists (your purpose) and where you want it to go long-term (your vision) — two key foundations that’ll help you make the right marketing decisions for your brand.
We also cover the 5-second pitch to why your brand matters and why your consumers should care (your unique selling proposition). So you understand the most compelling messages that get them to do what you want them to.
We look at the best way to position your product in a physical or online store, its pricing, and the best ways to use promotions.
We’ll focus on what your customers need — not what you think they need — and give your brand the best chance for high sales.
After finding out everything about your customer and building an indestructible brand, it’s time to take action.
We’ll create a strategic marketing plan that uses the right tactics and platforms to reach them.
With the right messaging that’ll get them to notice and remember your brand, and consistently convert how and when you want them to.
I’ll show you how to confidently brief, guide, and give feedback to the creative experts in charge of your marketing.
And my program partners will create an awareness video ad and email sales series to nurture and convert your customers. So you can leave the program with assets to execute right away!
Over 12 weeks, we’ll work together to chart the 6-figure path for your product-based brand to thrive. So you can:
🔸Feel confident, knowing your marketing is on the right track
🔸 Leave your 9-5 unbothered
🔸Spend more time with your friends and family
🔸 Explore and enjoy your bucket-list desires
You’re a female entrepreneur selling $20-$150 products
You’ve been in business for at least 2 years and make 4-figures monthly or 5-figures annually
You know you need strategic thinking to grow your brand, consistently attract more customers, and get more sales
You’re not relying on organic marketing for visibility, and you’re interested in or already using paid advertising to get in front of your audience
You’re tired of last-minute, reactive marketing and you’re ready for a strategic & structured marketing approach
Lifetime access to online Marketing transformation toolkits
1hr one on one coaching session
Bi-Weekly Group Strategy calls for 6 weeks
Daily support inside the Whatsapp group with weekly Q&A sessions for 6 weeks
A master workbook, worksheets, cheat sheets and templates to help you implement the knowledge immediately
Checklists and course tracker to keep you organized and hold you accountable
Bonuses with some amazing extras for your brand
Lifetime access to 3 toolkits, with 19 video lessons that are easy to follow and implement
3 Bi-Weekly Group Strategy calls with me
A 1hr one on one coaching session with me
Daily support in Whatsapp group with weekly Q&A sessions when you need quick feedback
A master workbook, worksheets, cheat sheets and templates to help you implement the knowledge immediately
Checklists and course tracker to keep you organized and accountable
Bonuses with amazing extras for your brand – because I’m cool like that and I really want you to succeed
I’ve spent 10+ years growing Fortune 500 brands to hit their goals with the same structured 4-part framework I teach in the FMI Program.
And it’s not only made for brands in the 6-figure bracket. It’s designed to help you get there…
Because I’ve spent more than a year testing and refining the program with other product-based entrepreneurs to deliver desired results for their brands.
The program is valued at $12,000 — but you won’t be investing in another deceiving offer with a high price tag.
When you apply for the FMI Program, you get the 4-part framework for just $7,000.
With weekly prompts, 1:1 and group coaching sessions, digital toolkits with self-paced videos and worksheets, and my expert guidance…
You’ll have the space to replicate the Fortune 500-worthy approach.
There is one thing I ask of you — to put in the work.
This program is intense, and is designed for dedicated work in 12 weeks. But once the program ends…
You’ll be empowered to make the right marketing decisions to grow your brand to 6-figures.
The program is deliberately set up as a short burst intensive so you need to dedicate the next 12 weeks to go through it, complete the exercises and outputs so at the end you have your marketing plan with a video ad and email nurture series copy ready to execute it. Without doing the work you won’t see the results you want so you need to commit to putting in the effort during our time together
I won’t kid you, this program is intense, but the output is so worth it!
You’ll be expected to go through 1- 3 Lessons every week and complete the worksheets & exercises ahead of the Weekly Coaching calls.
You’ll receive weekly messages letting you know what you should aim to complete that week to help you stay on track
After completing the 1st toolkit, you’ll be able to book your 1 hour one on one session with me using a link that will be provided.
Plan to spend 2 – 4 hours a week on the program, so you should set aside a fixed time daily or weekly to help you stay on track
As soon as you purchase the program, you’ll be given access to the platform where the digital toolkits and content is housed.
You’ll also be added to the whatsapp group where I’ll mainly be communicating with you
12 x Live 60-90 min Group Coaching Calls for planning & strategy guidance and feedback (valued at $3,000)
1 x 60 min 1:1 Coaching Session (valued at $1,500)
4 x Self-Paced Master Workbooks and Templates (valued at $2,000)
1 x Video Awareness Ad & 1 x Email Sales Series (valued at $4,000)
Weekly Q&As and Daily WhatsApp support during the 12-week program (valued at $500)
Lifetime access to the marketing transformation toolkits (valued at $1,000)
The FMI Program is perfect for you if:
Yes, this program was specifically created to develop a strategic marketing plan for brands that sell physical products
The FMI Program is a combination of:
You should plan to spend 2-4 hours per week completing 1-3 worksheets before our weekly group coaching sessions. And I’ll be sending you weekly WhatsApp messages to keep you on track. After finishing the first toolkit, you can book your 1:1 session with me for feedback and guidance.
The F500 Marketing Igniter Program lasts 12 weeks. It’s intense, so I’ll need your dedication for the entire length of the program. But I can confidently say that your commitment will be worth it!
Absolutely! You are not obligated to pay in full. I offer a 2 part payment plan option to make it easier on you
I offer a 35-day “do the work” refund policy. If within 35 days after joining and actively participating in the program you feel it’s not a right fit for you, I’ll issue a full refund. See the Program Agreement for more details.
Absolutely! You can pay 2 $3,750 monthly installments, or pay a one-time fee of $7,000 and save $500.
Value: $12,000
>> One-time payment (save $500)
$7,000
>> 2-month payment plan
$3,750 per month
